After marathon world record holder Paula Radcliffe, it’s the turn of global 5000m champion Mo Farah, who will be gunning to add the Olympic title to his pedigree in London, to appear in one of NIKE’s latest commercials under the motto ‘make it count’. The shoot has apparently taken place at a beautiful 400m track laid amidst the woods in magestic Oregon, recalling Chris Thompson winning an early season 3000m there two years ago.