Crazy though it may have struck at first, James Ellington‘s move to put himself up for auction on e-Bay in order to raise the necessary funds to back his Olympic campaign turns out a stroke of genius.

After the first two days, the British international sprinter has already surpassed the ‘floor’ of 30-thousand pound targeted and is looking set for more, blasting off to a frantic first day.

Such has been his impact that has set many wondering whether he cuts a new trail that other athletes in a similar position could follow to finance their own journey to London.

The 26-year-old from Lewisham, South East London, knitted together his best ever run into a season last summer that peaked into a runner-up spot behind Christian Malcolm at the UK Trials in Birmingham on top of a big PB of 20.52 secs (0.6m/sec) set in Metz, France, an Olympic A qualifier at that.

But an early exit in the first round heats of the 200m and missing out on the first choice men’s 4x100m relay at the World Championships in Daegu spelt an end to his dividends in the UK Athletics funding scheme when the new lists came out in October.

Many British internationals have rallied round him by promoting his e-Bay adventure round social networks like Twitter or Facebook, adding further impetus to the campaign.

Incidentally, Ellington has been reportedly enjoying his best ever winter build-up so far that augurs for a vigorous comeback next season.

For those interested to track the progress of, or why not bid for, James Ellington here is the relative link: